Marketing Plan
A short written plan of who you're targeting, which channels you'll use and in what order.
A marketing plan is simply a written answer to a few questions: who are we trying to reach, what will we do to reach them, on which channels, in what order, and how will we know it's working? Written down, scattered one-off activity becomes a sequence with priorities and a budget — and everyone, including you, can see what's happening and why.
Forge, your offer architect, builds the plan from your business rather than a template — choosing a small number of channels that fit your offer and budget, putting them in a sensible order, and setting what to measure. You get a plan you'll actually use and approve, not a forty-page document that sits in a drawer.
The Expert who uses this
Where it shows up
- Figure out why my offer isn't selling
- Package my expertise into an offer I can sell
- Turn my one product into a value ladder
- Find out if I'm undercharging
- See why buyers pick my competitors instead