Marketing Psychology
Using well-known principles of how people decide — social proof, scarcity, clarity — to make your marketing more persuasive.
People don't decide with a spreadsheet. Decades of research show we're swayed by a handful of predictable things: proof that others chose the same, a sense of scarcity or a deadline, clear wording over clever wording, a fair-feeling price sitting next to a higher one, and small acts of reciprocity. Marketing psychology is the ethical use of these principles to make your message land — persuading, not manipulating.
Sage, your brand director, checks the work every Expert produces — headlines, offers, pages, emails — against these principles and against your own brand guardrails. The result reads as more convincing without overclaiming or sounding pushy, and it always still sounds like you.
The Expert who uses this
Where it shows up
- Write down what my brand actually is
- Set voice rules so everything sounds like me
- Check my Experts still sound like my brand
- Say the same thing about my offer everywhere
- Brief someone on my business without writing a doc