E-E-A-T
Google's shorthand for Experience, Expertise, Authoritativeness, and Trust — the qualities that make content credible.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's the framework Google's human quality raters use to judge whether content is credible and worth ranking — especially for topics that affect people's health, money, or safety. In plain terms: does this come from someone who has actually done it, knows the subject, is recognized in the field, and can be trusted?
It isn't a single score you can directly tweak, but a set of signals you build over time: real author credentials and bios, first-hand experience in your content, accurate and up-to-date information, clear contact details, and being cited by other reputable sources. AI answer engines lean on similar cues when deciding whom to quote.
Why it matters
Demonstrating real experience and trustworthiness is what earns lasting rankings and gets you cited — especially in fields where credibility is everything.