Generative Engine Optimization (GEO)
Getting your business mentioned and cited by AI answer engines like ChatGPT, Perplexity, and AI Overviews.
More and more people ask an AI a question instead of scrolling through a list of search links. Generative engine optimization, or GEO, is about being the source that AI pulls its answer from, so when someone asks ChatGPT, Perplexity, or Google's AI for a recommendation in your field, your business is what comes up.
It overlaps with traditional SEO but adds new habits: writing clear, quotable answers, backing claims with evidence, and being consistently mentioned across trusted sites so the AI treats you as a reliable source. As AI-driven search grows, being invisible to it means missing customers who never see a page of links in the first place.
Why it matters
As buyers increasingly ask AI instead of searching, GEO keeps your business visible inside the answers they actually read.