Schema Markup
Hidden code that labels what's on your page — a price, a review, an event — so search engines understand it exactly.
Schema markup is a standardized bit of code you add to a web page that labels its content in a way machines understand — telling search engines 'this is a product, this is its price, this is its star rating, these are our opening hours.' Visitors never see it, but search engines and AI tools read it to grasp what your page is actually about.
The payoff is often a richer listing in search results — star ratings, prices, FAQs or event dates shown right under your link — which makes your result stand out and get clicked. It also helps AI answer engines quote your details accurately. Most modern website builders can add it for you, or an SEO expert can set it up.
Why it matters
Clear labeling can earn you eye-catching search listings with ratings and prices, making your result more likely to win the click.