Marketing Attribution
Figuring out which ads, emails, and channels actually earned each sale — so you spend on what works.
Attribution is working out which of your marketing efforts actually earned each sale — the ad someone clicked, the email that brought them back, the search that found you first. Without it you're flying blind: money comes in, but you don't know which channel to feed and which to cut. With it, every dollar and hour goes to what's genuinely producing customers instead of what merely looks busy.
Atlas tracks how your ad spend turns into results, so it can scale the campaigns that pay and stop the ones that don't. Pulse ties the whole picture together across ads, email, search, and content, and tells you in plain English where your customers are really coming from — and where budget is leaking. Together they turn 'I think the ads are working' into 'here's what's working, and here's what to change.'
The Experts who use this
Where it shows up
- Check my ads every day and catch the waste
- Get 10 ad variations written, not just one
- Get a new campaign drafted and ready to launch
- Find out where the last 90 days of spend went
- Stop guessing which audiences to target
- Find out what my AI team actually did this week