Free Tools
A free tool is a small, useful calculator or checker you give away to attract the exact people who could become customers.
A free tool is a small, genuinely useful thing you give away — a calculator, a grader, a checklist, an instant audit — that solves a real problem in a minute. It earns attention the way an ad can't: people use it because it helps them, and the ones who do are exactly the people who might buy from you. A good free tool is a lead magnet that also proves you know what you're doing.
Lens is that free tool in action. Its instant website audit lets a stranger drop in their homepage and get a specific, honest read in under a minute — no sign-up wall. That first useful result is what turns a curious visitor into someone who wants your AI team on the fixes, and Lens hands off each recommendation to the Expert who can do it.
The Expert who uses this
Where it shows up
- Find out why my homepage isn't converting
- Get the brutal feedback my friends won't give
- See where a competitor's homepage beats mine
- Check if my homepage changes actually worked
- Sanity-check my new homepage before it goes live