Lead Magnets
A free, useful giveaway — a guide, checklist, template or tool — offered in exchange for a visitor's email address.
Most people who land on your site aren't ready to buy today, and once they leave they're usually gone for good. A lead magnet is the fix: a small, genuinely useful free thing — a guide, checklist, template, calculator or discount — that a visitor happily trades their email address for. That trade turns an anonymous visitor into someone you can keep helping, and selling to, over the following weeks.
Lens, your conversion auditor, treats the lead magnet as a conversion moment. It looks at what you could offer that's worth an email to your specific buyer, where and when to ask for it, and how the sign-up is worded — then names the changes that get more visitors to opt in. You approve the offer and the copy; nothing goes live until you say so.
The Expert who uses this
Where it shows up
- Find out why my homepage isn't converting
- Get the brutal feedback my friends won't give
- See where a competitor's homepage beats mine
- Check if my homepage changes actually worked
- Sanity-check my new homepage before it goes live