Paywalls
The screen where you ask a visitor or free user to pay or subscribe — designed to convert without frustrating them.
A paywall is the moment you ask someone to pay or subscribe to keep going — the upgrade prompt in an app, the 'subscribe to read' gate, the screen where a free trial turns into a paid plan. Done badly it feels like a wall slammed in someone's face; done well it arrives right when the value is obvious, and the ask feels fair. Where, when and how you ask matters as much as the price.
Lens, your conversion auditor, examines that moment — what value the person has just felt, how the choice is framed, and whether the ask lands at the right time — then names the changes that turn more free users into paying ones without driving people away. You approve every change first.
The Expert who uses this
Where it shows up
- Find out why my homepage isn't converting
- Get the brutal feedback my friends won't give
- See where a competitor's homepage beats mine
- Check if my homepage changes actually worked
- Sanity-check my new homepage before it goes live