Churn Prevention
Keeping customers from cancelling or drifting away — spotting who's slipping and winning them back in time.
Churn prevention is keeping the customers you already have — spotting the ones who are slipping away and giving them a reason to stay before they cancel or quietly go quiet. It matters because winning a brand-new customer almost always takes more effort than keeping an existing one, and steady improvements in retention compound over time. The work is part noticing (who's cooling off) and part reaching out (the right nudge at the right moment).
Orbit watches your contacts and scores who's going cold, surfacing the people worth a personal reach-out before they drift for good. Nova writes the win-back emails and lifecycle sequences that pull them back — a genuine check-in, a reason to return, a reminder of why they signed up — in your voice and ready for you to approve. One spots the risk, the other does the outreach, so fewer customers slip through the cracks.
The Experts who use this
Where it shows up
- Finally write the welcome sequence I keep putting off
- Turn my bullet points into this week's newsletter
- Win back the subscribers who stopped opening
- Sort out who on my list gets which emails
- Make sure my emails actually reach the inbox
- Get my contacts out of spreadsheets and PDFs