Public Relations (PR)
Earning trusted third-party coverage — press, podcasts, features — so others tell your story instead of you buying attention.
Public relations is earning attention you didn't pay for — a press mention, a podcast guest spot, a feature in a newsletter your customers already read. Because it comes from a trusted third party rather than an ad, it carries a credibility that money can't buy. The work is finding the right outlets, having a story genuinely worth telling, and reaching out in a way that respects the person on the other end.
Echo, your Social and Communications Expert, spots the angles in your business worth pitching, drafts the outreach and the story, and keeps the message consistent with everything else you're saying. It prepares the pitch and the target list; you decide who to send it to and approve every word before it goes out.
The Expert who uses this
Where it shows up
- Get this week's posts written for every platform
- Build a 30-day LinkedIn content calendar
- Turn my offer into posts that don't repeat
- Squeeze a week of content out of one blog post
- Answer the comments and DMs piling up