Co-Marketing
Teaming up with another business to promote something together, so you each reach the other's audience at a fraction of the cost.
Co-marketing is when two businesses with the same kind of customer — but not direct rivals — run a promotion together: a joint guide, a shared webinar, a bundle, or a giveaway. Each side brings its own audience, so both of you get in front of new people who are already a good fit, without paying to reach them cold. It works because a recommendation from a partner your audience already trusts carries more weight than any ad.
Echo, your social media Expert, finds natural partners whose audience overlaps with yours, drafts the outreach that proposes the collaboration, and then writes both sides of the promotion — the posts, captions, and swap copy — so the partnership is easy for the other business to say yes to. You approve the partners and every post before anything goes out.
The Expert who uses this
Where it shows up
- Get this week's posts written for every platform
- Build a 30-day LinkedIn content calendar
- Turn my offer into posts that don't repeat
- Squeeze a week of content out of one blog post
- Answer the comments and DMs piling up