Drip Campaign
A series of pre-written emails sent automatically on a set schedule or triggered by what a contact does.
A drip campaign is a set of messages — usually emails, sometimes texts — that go out automatically over time instead of being sent one at a time by hand. You write them once, decide the order and timing (say day 1, day 3, then day 7), and the system "drips" them to each new contact from the moment they join the list. Some drips run on a fixed clock; others trigger on an action, like signing up or leaving items in a cart.
The point is to stay in front of people without you having to remember to hit send. A new subscriber might get a welcome, then a how-to, then an offer, all spaced out so it feels like a conversation rather than a blast. Because everyone in the sequence gets the same messages, a drip is straightforward to set up and measure, and you can improve one email at a time.
Why it matters
It keeps leads and customers warm on autopilot, so you capture sales that would otherwise slip away while you're busy running the business.