Lead Scoring
A way of ranking leads by how likely they are to buy, so your team focuses on the best ones first.
Lead scoring assigns points to each prospect based on who they are and what they do. You might add points for a good job title or company size (a fit signal) and for actions like opening emails, visiting your pricing page, or booking a demo (interest signals). Add it up and every lead gets a score that says, roughly, how ready and how right they are.
The score is a filter, not a verdict. A high score tells sales to reach out now; a low score means keep nurturing until the person warms up. You set the rules and adjust them over time as you learn which signals actually come before a sale. It works whether you tally points by hand in a spreadsheet or let your CRM do it automatically.
Why it matters
When you can't chase every lead, scoring points your time and follow-up at the handful most likely to become paying customers.