Ads: your Meta ads, read and improved
See what your Meta ads cost and bring in, which ones are working, and the next changes Atlas suggests, all in plain words.
Grow → Ads reads your Meta ad accounts and shows what you spent, what it brought in and your cost per result, using Meta's own numbers. It says which campaigns are working and which aren't, flags ads that are getting tired, and tracks your monthly budget pace.
Under Next moves, Atlas ranks the day's suggested changes: pause, raise or lower a budget, or refresh a creative. Nothing changes in your ads unless you approve it; by default you copy each change into Ads Manager yourself. Ads is the owner's page, so teammates don't see it.
Why it helps
- You see wasted spend each day, ranked, instead of digging through Ads Manager.
- Every suggestion spells out the exact change to make, so you know precisely what to do.
- You can look up any brand's live Facebook and Instagram ads and see how long each has run.
How to use it
- Connect your ad account. Open Grow → Ads → Connect. Press Continue with Facebook where it's offered, or paste a read-only token and press Show my ad accounts, then pick accounts and press Connect.
- Set your targets. Under Your ad accounts, add a Monthly plan, a Target cost per result and a Daily budget ceiling, then press Save settings.
- Read the Overview. Overview shows spend, results, cost per result, this month's budget pace and What's working and what's not.
- Find tired ads. Your ads ranks every ad by cost per result and shows how tired each one is. Press Make more like this to hand Echo a brief for fresh versions.
- Act on Next moves. Next moves lists Today's suggestions. Press Copy into Ads Manager and make the change there.
- Check competitors. In Competitor ads, type a brand or keyword to see the ads they're running now and how long each has run.
Make the most of it
- Set a Daily budget ceiling. Atlas never suggests a budget increase above it, and without one it suggests no increases at all.
- Shops: add your Margin (%) to see a break-even line on your return per dollar spent.
- Create the token with read access only (ads_read). The page refuses a token that can do more than it needs.
- Suggestions expire after 48 hours because the numbers move. Check Next moves daily, or brief Atlas from Task ideas.
Hand it over in one click
- Check my ads every day and catch the waste — Atlas
- Find out where the last 90 days of spend went — Atlas
- Get 10 ad variations written, not just one — Atlas
- Clone a competitor's winning ad into my brand — Echo
Questions
Can Atlas change my ads or spend money?
Not on its own. By default every suggestion is one you make yourself in Ads Manager. Where Let approved changes run is switched on for an account, a change runs only after you press Approve and apply: at most 20% at a time, one budget change per three days, with Undo for 24 hours.
Who can see Ads?
Only the account owner. Spend and cost per result are the owner's figures, so teammates don't see the page.
What's on the free plan?
Your spend, results and competitor lookups, for up to 3 ad accounts. The daily suggestions under Next moves come from work done while you're away, so they need the paid plan, which also allows up to 10 accounts. See Plans and runs.
What happens if I disconnect?
New reads stop, and the ad history stored here is deleted after 30 days unless you reconnect. Delete now removes it straight away.