A week of social posts every Monday
Every Monday, one brief gets a week of LinkedIn, X and Instagram posts written, placed on your calendar and waiting for your approval.
Posting regularly is mostly a Monday habit. Echo, your social media Expert, writes the week’s posts natively for each platform and in your voice, and every post lands on your Social calendar on its day.
You approve, skip or move each one. Nothing is posted until you approve it.
Why it helps
- A week of posts takes one brief and a few minutes of reading instead of an evening of writing.
- Each post is written for its platform, so LinkedIn doesn’t get your Instagram caption.
- The calendar shows the whole week at a glance, so gaps and repeats are obvious before anything goes out.
How to use it
- Brief Echo on Monday. Send Echo the brief from Get this week’s posts written for every platform. Add what is happening this week: an offer, an event, a client win.
- Open the pack. The posts arrive as one pack in Approvals under Social, and on Grow → Social calendar. Press Preview to see each one as it will look in the feed.
- Approve or skip each post. Press Approve on the ones you like and Skip the rest, or Approve all. To change the wording, reply to Echo in the chat and say what to change.
- Put posts on the right day. On the calendar, drag a post to another day; it keeps its time. Or click it and pick a date under Reschedule.
- Get them posted. If Posting reads Auto, approved posts go out at their time. If it reads Off, the calendar plans and reminds, and you post each one with Copy.
Make the most of it
- Once a month, ask Echo for a 30-day LinkedIn content calendar, then use Monday’s brief for what is new that week.
- Wrote a blog post or newsletter? Squeeze a week of content out of it instead of starting blank.
- Set up your brand book first, so Echo’s voice and images match yours.
- On the calendar, focus a post and press Alt with an arrow key to move it a day or a week.
Hand it over in one click
- Get this week's posts written for every platform — Echo
- Build a 30-day LinkedIn content calendar — Echo
- Squeeze a week of content out of one blog post — Echo
- Turn my offer into posts that don't repeat — Echo
Questions
Does Echo post for me?
Only posts you approved, and only where auto-posting is set up for your workspace. Otherwise you post them yourself with Copy.
Can this happen every Monday without me?
Not yet. The weekly pack starts with your Monday brief, which is one click from the use cases on this page or from Task ideas.
Can Echo answer comments too?
Echo drafts replies to comments and DMs in your voice for you to send: see Answer the comments and DMs piling up.