Find out why your homepage isn’t converting, and fix it
Score your homepage the way a first-time visitor sees it, get the fixes in order with the words to use, then re-check that the changes worked.
Most homepages lose people in the first few seconds, for reasons the owner stopped seeing long ago. Lens, your conversion auditor, reads your page cold, scores it out of 28 and lists every fix in priority order, with the copy to use.
This playbook goes from a free one-minute audit to a fixed, re-checked homepage. Lens only reads your site. You, or whoever runs it, make the changes.
Why it helps
- You learn why visitors leave from a reader who has never seen your page before, in minutes instead of an afternoon.
- Every fix comes with the words to use, so you change copy instead of guessing at it.
- A re-audit puts the new score next to the old one, so you know when to stop tweaking.
How to use it
- Run the free audit. On aiexpert.com, type your website and press Audit my site. In about a minute you get a score and The three fixes that move the most.
- Save it to your workspace. Press Save my report & open my dashboard to create your free account. When you sign up with your website, Lens usually audits your homepage straight away and leads with the three biggest fixes.
- Ask Lens for the full teardown. Send Lens the brief from Get the brutal feedback my friends won’t give. You get a score out of 28 across seven areas and every weak spot named, with its fix.
- Compare with a competitor. Brief Lens with See where a competitor’s homepage beats mine, or press Audit it under your free report. You see where their page wins and where yours can.
- Make the top three changes. Start with the first three fixes on the list. Paste the rewritten headline and copy into your site builder, or send the list to whoever runs your site.
- Re-audit once it’s live. Brief Lens with Check if my homepage changes actually worked. You get the new score beside the old one, and what to fix next.
Make the most of it
- Do the fixes in Lens’s order, not the easy ones first. The list is sorted by what moves conversion most.
- Building a new page? Run Sanity-check my new homepage before it goes live before you share the link.
- Keep your Business DNA current, so Lens’s rewrites use your real offer and prices.
- Ask for Level 3 when you want it blunt. The standard Level 2 audit is the quicker read.
Hand it over in one click
- Find out why my homepage isn't converting — Lens
- Get the brutal feedback my friends won't give — Lens
- See where a competitor's homepage beats mine — Lens
- Check if my homepage changes actually worked — Lens
Questions
Is the audit really free?
Yes. The homepage audit on aiexpert.com costs nothing and needs no card. Briefs to Lens inside the app count as runs on your plan: see Plans and runs.
Will Lens change my website?
No. Lens only reads your page. You or your web person make the changes, then Lens checks them.
My site is built with JavaScript. Is the audit fair?
Lens reads what search engines and link previews see, without running scripts. If your page shows little that way, Lens says so plainly, and that becomes the first fix.
Can Lens audit a landing page too?
Yes. Give Lens the address of any page you want people to act on, and say what it is for.